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Mar 2, 2008
Feb 7, 2008
Facebook Pressure - Google Launches Demographic Targeting
Google after gaining a respectable control over the internet, is now thinking of making money. It is trying really hard to make Adwords better.
The Facebook pressure forced Google to launch "Demographic Targeting" in its placement targeting ads (formerly Site Targeting). The program is still in its beta phase with restricted entires. You can target your ads with the following options:
Gender
• Female
• Male
Age
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65+
Annual Household Income (USD)
• 0-14,999
• 15,000-24,999
• 25,000-39,999
• 40,000-59,999
• 60,000-74,999
• 75,000-99,999
• 100,000+
Ethnicity
• Any
• White/Caucasian
• Black/African American
• Asian/Pacific Islander
• Hispanic
Children
• Children in household
• No children in household.
The demographic content network contains some really good names like MySpace.com, Ryze.com, BlackPlanet.com etc. I am a bit surprised with the absence of Orkut.com. After all Orkut possess one of the best demographic data of its users. In the war of MicroHoo & GoogleHoo, Google may be able to generate revenues throught this demographic targeting. Good Luck Google.
The Facebook pressure forced Google to launch "Demographic Targeting" in its placement targeting ads (formerly Site Targeting). The program is still in its beta phase with restricted entires. You can target your ads with the following options:
Gender
• Female
• Male
Age
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65+
Annual Household Income (USD)
• 0-14,999
• 15,000-24,999
• 25,000-39,999
• 40,000-59,999
• 60,000-74,999
• 75,000-99,999
• 100,000+
Ethnicity
• Any
• White/Caucasian
• Black/African American
• Asian/Pacific Islander
• Hispanic
Children
• Children in household
• No children in household.
The demographic content network contains some really good names like MySpace.com, Ryze.com, BlackPlanet.com etc. I am a bit surprised with the absence of Orkut.com. After all Orkut possess one of the best demographic data of its users. In the war of MicroHoo & GoogleHoo, Google may be able to generate revenues throught this demographic targeting. Good Luck Google.
Jan 29, 2008
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About Me
- Imran
- I am a human being. Working at Wisitech as a TL - Online Marketing at New delhi, India.