Another sher for Today - Nothing to Write much :(

Shaakh se toot k bichar jayeen wo patte nahi hum |
Aandhiyan se keh do k auqaat mei rahe ||

A Sher for Today

Chalo Acha Hua Kaam aa Gayi Deewangi Apni |
Wagharna Hum Zamane Bhar Ko Samjhane Kahan Jaate ||

Deewangi - Madness
Wagharna - Otherwise

2009 - The No Option Elections

The 2009 General Elections are NO OPTION Elections. Lets have a quick look why I am calling it a no options elections.

No Options for BJP: The BJP is projecting L.K. Advani as its prime ministerial candidate, knowing the fact that the fanatic Hindu voters will prefer Modi over Advani as PM. The secular or the Muslim vote-bank, as usual is against Advani. So the BJP is loosing its vote bank on both the grounds.

No Options for Congress: The Left is not supporting Manmohan as PM and Rahul is not yet as popular to become the PM. Sonia is the power behind women vote bank, but she can’t become PM as its not acceptable by most of the UPA partners. Knowing the fact that Young voters will prefer Rahul over Manmohan, Congress has no other options but to retain Manmohan as PM. So Congress is also loosing its vote due to no other options.

No Options for Communist: The left once pulled the support from Congress demanding the Nuclear treaty with USA. Congress survived the confidence motions and signed the treaty. The Third Front or Left alone can’t form the Government, they are not a friend of Congress now, they can’t tie up with BJP to secure its secular image. Now again they have no other options but to support Congress.

Muslims Dilemma: 5-10% dropout in Muslims voters this election compared to previous elections as Muslims exactly don’t know whom to vote. The Congress is not giving tickets to any Muslims in the states where no other secular party exists like in Maharashtra. Knowing the fact that Muslims won’t vote for Shiv Sena or BJP, Congress in Maharastra is giving tickets to Businessman to comply its financial needs. The long term favorite SP is joining hands with Kalyan Singh in UP to increase its reachability. Now the BSP is determined to serve the interests of Harijans, BJP is again i the Ram Temple, Congress is not paying much attention, SP is tilting towards Kalyan Singh, Muslims don’t have much options now.

No Options for Lalu: Lalu is supporting Congress at center but Congress is fighting against RJD in Bihar. Lalu can’t support BJP or the CPM, but to fight against Congress to support it at center.

Orignal Post: http://www.electionnews.co.in/election-2009/43/

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Google Trademark Policy Revision - How we are effected?

Google today rolled out the revised version of its Trademark policy. In summary it states that Google will not monitor the Trademark keywords in Adwords from June 4 09. Any advertiser can bid on any of the brand keywords. In Google's official language its say:

Beginning 4 June 2009, Google will no longer monitor or restrict keywords for ads served to users in the regions listed at https://adwords.google.com/support/bin/answer.py?answer=144298, in response to trademark complaints. This change will bring our procedure in line with our current approach to keywords in the U.S., Canada, the UK, and Ireland.

The Effects:

• Its a good news for Affiliates. Now affiliates will easily take the benefit of Branding of big firms. They may use the brand related keywords in their adcopies to proclaim as original brand.
• The big brand have to fight for the brand claim. Instead of selling features/benefits, they have to keep a tight focus on brand visibility.
• The big affiliates will wipe out the small players, they may build several mini sites focusing on keywords/Brand. The big players will bid heavily to grab the biggest pie of market share.

Its my initial thoughts, lets wait for 4 June & observe the patterns we may see. On the other hand I will pray for Google, at least this unethical move will show up in the Google's balance sheet in the next quarter.

New Adwords Interface Launched

Google today launched beta version of its new Adwords interface. Lets take a quick look at it:
The new Adwords interface is mainly focused on enhancing the user experience & speed.
Many functionality can done by remaining on the same page. Now you don't have to load altogether new page for every function.
Top navigation bar now contains a drop down menu to reduce the clicks to reach specific pages.
The color has been changed to a more darker one now.
Lets have a look at the changes in a more detailed manner:



















Now you can Pause, Resume or Delete any Campaign or Adgroup without loading a new page. Also you can edit the budget without leaving the page.









There are many drop down options available at the top navigation bar to reduce the clicks to reach the specific page.Its also showing the Campaign/Adgroups in left navigation for direct reach.

















That's all I have just figured out at the initial glimpse. I will be happy if you share your observations with me on the new interface. In the mean while I will take an indept look the changes.

For more details have a look at http://www.google.com/adwords/newinterface/resources.html